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Vision

Our vision is to get proper endorsements, respect, recognition and appreciation for the direct selling business, in accordance with the global market.

Mission

Our mission is to protect, serve and promote the effectiveness and interests of member companies, distributors, and consumers by ensuring a fair commercial and legislative environment with the highest level of business ethics for direct sales companies to operate independently, ethically and progressively.

We aim to be a "Force for Good" by empowering the people to improve their lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture for personal, professional and financial development.