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DSA Pakistan has been established to represent and provide a unified platform for individuals and companies operating on this trade model in Pakistan. The association is determined to protect the ideals, opportunities, and livelihood of direct sellers by getting the Government and stakeholders on the same page through a policy framework.

It strives to create and further an environmentally conducive direct selling industry in Pakistan through advisory, supervisory and consultative activities. It acts as a catalyst for change by working closely with government on policy issues, enhancing efficiency and ushering in desired credibility, clarity & confidence in direct selling industry.