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Direct Selling Scenario in Pakistan

The direct selling industry in Pakistan currently engages approximately 3.8 million people nationwide who are working as distributors or direct sellers. Our estimate is that, as the number of consumers increase, the market would also grow, hence this number can grow to 10 million direct sellers by 2025, which translates into a sales turnover of Rs. 100 billion by the same year.

Segments like wellness, cosmetics and personal care now dominate the direct selling market in Pakistan. People in households are spending more on personal care and wellness products.

Direct selling, today, is a fast-growing sector of trade providing earning opportunities to millions of people around the world. The World Federation of Direct Selling Associations (WFDSA) estimates that retail sales increased by 6.4% from $171.8 billion in 2013 to $182.8 billion in 2014, with all regions and three quarters of direct selling countries posting profits. The total sales force grew by 3.4% from 96.5 million people in 2013 to 99.7 million people in 2014. According to the federation, 96 million people are part of the global direct-selling sales force. Direct sellers around the world generate combined sales of more than $178 billion annually.